Create ads that reach people near your business.

 

This assignment will give you the opportunity to build local awareness for your own establishment on Campus Corner. Create a concept for a business on Campus Corner and then write the following in a blog post:

What is the brand and what is the objective of the campaign?

What is the headline of the ad (limit 25 characters)?

What is the text of the ad (limit 90 characters)?

What is the Call-to-action button (i.e. Get Directions)

What is the potential artwork?

Who is the audience and what is your reach (use the Facebook Ad Creator to calculate reach. Note it will require you to create a page)?

How did you determine this and did you use demographic, interest, keyword, or username targeting?

What is the budget?

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Featured image: flickr photo shared by Miradortigre under a Creative Commons ( BY-NC ) license

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14 Responses Completed for this Challenge

  • Lotus Lounge – The Finale (Debonair Dragonfly)

    Lotus Lounge. For reference to understand the context of the following blog post, click here. This is the final draft of my social media campaign idea for Lotus Lounge. Lotus Lounge is an idea I created about an imaginary relaxation…

  • Social Media Reflection (Drew’s News)

    I see a very unique value in tools like Facebook and Twitter ad tools where I can quickly determine a market. This is unique because advertising on social media gives you the ability to show it to exactly who you want to see it. Before social media, it was a little bit more complicated than […]

  • Scoops Ice Cream (Samantha Turner, @samantha_turn)

    What is the brand and what is the objective of the campaign? Scoop, an ice cream shop on Campus Corner To bring awareness of a new ice cream shop on campus corner What is the headline of the ad (limit 25 characters)? Get a scoop with Scoops! What is the text of the ad (limit… Read more »

  • Lotus Lounge (Debonair Dragonfly)

    Lotus Lounge. Brand/Objective: This is an imaginary place I have created from being so stressed these past few weeks. The Lotus Lounge is a sanctuary for students to take a break from studying and just chill out. Lotus Lounge would…

  • Garages & how they're cool (Justin Schmidt, @schmidtstorm26)

    This ad concept would intend on informing anyone who views the ad what the “garage” would provide, as well as its general purpose.

  • Get Your Local Fitness On (My Blah’g)

    I like the idea of this. I liked the idea of promoting an already existing local business more, but this was fun too. This was a lot easier to understand that the previous projects. I don’t know why, maybe its just the way I’m wired. At any rate, I think the easiest way to submit … Continue reading Get Your Local Fitness On

  • How Do You Like Your Eggs? (This Must be the Place)

    My business idea for campus corner would be a breakfast spot. While there’s donuts and a couple coffee shops, there isn’t a spot for a really nice breakfast. Though it being on a college campus, time and efficiency are major factors in a student choosing their breakfast. Affordability too. My idea is that it would be kinda designed like a coffee shop, with lots of little tables and comfortable chairs. You would order up at the bar and then either sit and study before class or take it to go. They would serve breakfast staples like eggs, omelettes, pancakes but also a few different breakfast sandwiches for the on-the-go customer. Also I imagine them to have some killer coffee, so you don’t have to go two places to get breakfast and your latte. 

    I think with a campus restaurant for weekday service, the most important thing to highlight is ‘speed.’ Funny enough, I actually run the social media sites for a restaurant on campus corner, I like to post mostly during lunch because campus is busiest during that time. Factoring in that the customer is busy and has only an hour tops to have lunch is very important.

    So, for this assignment the brands name is “Eggs over Easy” and the objective is to advertise speedy breakfast for college students and professors. 

    Headline: Easy eggs for the busy student! 

    Text: Do you need a speedy breakfast before that 8am class? Come see us for an egg sandwich on your way to class!

    Call to action: Follow us on Instagram!

    Potential artwork: I thought something bright and fun, probably a picture with the food and a cup of coffee.

    The reach I calculated was about 44,000, I put in a radius of about 10 miles from campus corner and did adults 18-30, to mostly hit college students. I tried to mostly focus on students with this particular ad because it’s a campus restaurant. I thought maybe another ad would be better for all of Norman to just hit on a new local breakfast place. And budget for running the ad was about $5 a day. 

  • The Brunch Club (Lara Olivia Olfers)

    I’ve always thought the one thing Campus Corner is lacking is a solid breakfast place. On any Saturday night the restaurants and bars are all packed with lines out the doors but on Sunday morning, Campus Corner is a graveyard! Students travel all the way to Main St. to get a delicious breakfast to soothe their … [Read more…]

  • Poppy's (Emily Gohl, @gohlemily)

    Popsicle ad for Poppy’s on Campus Corner

  • Facebooking (My blog)

    What is the brand and what is the objective of the campaign? A: The brand that I am going to be promoting is “Flavor Shavers Snow”. This is a locally owned snow cone shop that’s objective is to provide the student of Oklahoma and the locals of Norman a refreshing frozen treat that is open … Continue reading Facebooking

  • So Fresh and So Squeezed. (Advertising Portfolio )

    The store that I would want, and LOVE, to see on campus corner today is a juice shop, and since we don’t have one I will make one myself! In California they are everywhere; fresh bottled or squeezed juice that people pay a ton for but don’t care because its healthy and delicious. Not to mention … Continue reading “So Fresh and So Squeezed.”

  • Being Vocal About Going Local (caffeine encounters )

    The brand that I’m going to be working with is for my local business concept of a makeup bar on Campus Corner. It’s called Whiplash and offers a wide variety of affordable to high end cosmetic products in a trendy and upbeat environment. The objective of the campaign is to spread awareness of the business … Continue reading Being Vocal About Going Local

  • T.E.A Cafe Facebook Ad Campaign (Drew’s News)

    Brand and Objective: The brand I chose for this Facebook Ad campaign is T.E.A Café on Campus Corner. T.E.A Café offers a great variety of Asian cuisine and gourmet tea like no other place on Campus Corner. People go to T.E.A Café to experience great food and a great time among friends. The objective for […]

  • Promoting Local Business (Carter Skeen)

    The brand I am working with is my local business concept of Carter’s Cellular. It’s located on Campus Corner and offers great deals on quality cell phone accessories, but the main draw for this brand is phone repairs. The objective for this campaign is to reach people near my business, mainly college students who are … More Promoting Local Business

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