For this assignment, you’ll be utilizing Twitter to drive traffic to a website.

First, you’ll want to decide on the brand and the website for which you will drive traffic. This site can be anything such as a new product, an event, a sale, or story. Next, write a blog post answering the following:

What is the brand and what is the objective?

What is the copy (the tweet)?

What is the potential artwork?

Who is the audience and what is your reach? Use the Twitter ads tool to determine reach.

How did you determine this? Did you use demographic, interest, keyword, or username targeting?

What is the budget?

Featured image: flickr photo shared by clasesdeperiodismo under a Creative Commons ( BY-SA ) license

Complete This Challenge

After you do this challenge, please share it so it can appear with other responses below. If you are writing to a blog connected to this site just use a tag or category Challenge691 when writing a post on your own blog. Then your response will be added to the list below.

Or if your response exists at a public viewable URL, you can add the information directly to this site.

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Tutorials for this Challenge

Have you created something or know of an external resource that might help others complete this challenge? If you are writing to a blog connected to this site just use a tag or category Tutorial691 when writing a post on your own blog. Then your tutorial will be added to the list below.

Or if the tutorial is available at a public URL please share it.

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13 Responses Completed for this Challenge

  • Move out of the basement (Meredith, @merebmagee)

    Check out how you can move out of the basement and get a job with this Twitter ad.

  • Oh I Love Fashion like… (The World of Advertising)

    Unique’s Fashion What is the brand and what is the objective?  For this assignment, I will be utilizing Twitter to drive traffic to a website. The website is a fictional trendy women’s clothing store; located on Campus Corner called Unique’s… Continue Reading →

  • Good Feels Like… (Maddy Payne)

    Starbucks. Brand: I decided to do Starbucks and the new campaign it recently launched “What Does Good Feel Like?” The campaign introduces three new flavors of shaken iced tea beverages, all of which are made solely from fruit and botanical blends. “Good Feels Good,” and Starbucks is trying to emphasize the natural taste and goodness of …

    Continue reading “Good Feels Like…”

  • Kiwi Fraise (Alec Plourde, @hiimale)

    For this assignment, the brand I have chosen is La Croix and lets suppose their launching a new drink, Kiwi Fraise. The objective is to get people curious enough about the new flavor to click through to the website to find out more about the drink and where they can get it. Copy: “Get me that… Read more »

  • Today, I tweet about websites (Wyatt Hebblethwaite)

    Today in my Ad class, we are creating Tweet concepts to drive people to a website.  Since I am an intern with the OU Baptist Collegiate Ministry, my tweet will be promoting their website (which I designed). What is the brand and what is the objective? Well, I am glad you asked.  Brand, as mentioned …

    Continue reading “Today, I tweet about websites”

  • Made for You. (Riley Denton, @righlayyy)

    Twitter traffic for Madewell

  • Social Media Reflection (Drew’s News)

    I see a very unique value in tools like Facebook and Twitter ad tools where I can quickly determine a market. This is unique because advertising on social media gives you the ability to show it to exactly who you want to see it. Before social media, it was a little bit more complicated than […]

  • Cuddling with ColourPop (Lara Olivia Olfers)

    First, you’ll want to decide on the brand and the website for which you will drive traffic. This site can be anything such as a new product, an event, a sale, or story. Next, write a blog post answering the following: What is the brand and what is the objective? The brand I chose was ColourPop, … [Read more…]

  • Passion for Fashion (My blog)

    Brand: The brand I will driving traffic to on my Twitter Ad is Stella Raes, a trendy clothing boutique located in Campus Corner. Objective: The objective is to make young women in the Norman area aware that Stella Rae’s not only has a store front, but an online site they can shop on. Copy: In … Continue reading “Passion for Fashion”

  • Traffic Jam on Twitter Street (caffeine encounters )

    The brand that I’ll be focusing on will be a website called The Modernwell, a small clothing boutique that also has a desktop site. The objective is to direct more people to their online store. Copy: Clothing that’s great for your closet and your wallet. Potential artwork: simple photos of women wearing the clothes. Real women, … Continue reading Traffic Jam on Twitter Street

  • “The Rachael” Makes a Comeback (Advertising Portfolio )

    I was a little confused on this assignment mostly because like with the Facebook, do we create our own? or are we pretending we work for another brand. So I have done both. For the twitter ad I kept it pretty basic and pretended it was almost a daily headline, which made it super simple! … Continue reading ““The Rachael” Makes a Comeback”

  • Twitter Ad for southernoklahomaoutfitters.com (Drew’s News)

    Brand and Objective: The brand that I will use to drive traffic to a website via Twitter is southernoklahomaoutfitters.com. This website is a place where you can book a hunting trip in southern Oklahoma, and with it hunting being the beginning of archery season for deer, the website will need traffic more than ever. Copy: […]

  • Twitter Ad Traffic Driving (Carter Skeen)

    Brand and Objective: The brand for this assignment is my personal website of carterskeen.wordpress.com. Specifically, I will be aiming at the objective of driving website visits to a particular story about binge watching that is posted on this website. Copy: If you aren’t binge watching, it’s time to catch up. Close the blinds and join … More Twitter Ad Traffic Driving

1 Tutorial for this Challenge

  • Passion for Fashion (My blog)

    Brand: The brand I will driving traffic to on my Twitter Ad is Stella Raes, a trendy clothing boutique located in Campus Corner. Objective: The objective is to make young women in the Norman area aware that Stella Rae’s not only has a store front, but an online site they can shop on. Copy: In … Continue reading “Passion for Fashion”

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