Write a 30-second script (no more than 75 words) for a commercial of an on-or-around campus eatery who is running a special that includes a celebrity spokesperson. Include a blog post about why you think that known figure would work well.

In my mind, there’s a clear reason that Cafe Plaid, Picklemans, and Pita Pit all closed recently. It’s that they didn’t have a celebrity spokesperson right?!

Having a “who” sell your product can be advantageous as we are assuming that they have already built a trusted relationship with your target customer. A spokesperson can include testimonials, they can include people from the past or present, they can be real or fictional (Count Chocula was a favorite monster spokesperson of mine), human or not (an animal), and they can also be more than celebrity (a recent favorite of mine was the foursome of Chris Bosh,¬†Arnold Palmer, Kevin Nealon, Brian Vickers teaming up for Xarelto).

So pick a celebrity spokesperson (or two or four) who could assist in selling a special for your favorite on-or-around campus eatery. For this project, you’ll want to write¬†in a two-column format to show both the video in the audio. Below are both some templates and examples:

Two-column script template (Google Doc, Microsoft Word)

Example (source)

Once you have written your script, write a blog post explaining the challenge as well as why you decided on your specific spokesperson.

Tag your post Assignment Bank and Challenge74.

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