Write a 30-second script (no more than 75 words) for a commercial of an on-or-around campus eatery who is running a special that includes a celebrity spokesperson. Include a blog post about why you think that known figure would work well.
In my mind, there’s a clear reason that Cafe Plaid, Picklemans, and Pita Pit all closed recently. It’s that they didn’t have a celebrity spokesperson right?!
Having a “who” sell your product can be advantageous as we are assuming that they have already built a trusted relationship with your target customer. A spokesperson can include testimonials, they can include people from the past or present, they can be real or fictional (Count Chocula was a favorite monster spokesperson of mine), human or not (an animal), and they can also be more than celebrity (a recent favorite of mine was the foursome of Chris Bosh, Arnold Palmer, Kevin Nealon, Brian Vickers teaming up for Xarelto).
So pick a celebrity spokesperson (or two or four) who could assist in selling a special for your favorite on-or-around campus eatery. For this project, you’ll want to write in a two-column format to show both the video in the audio. Below are both some templates and examples:
Once you have written your script, write a blog post explaining the challenge as well as why you decided on your specific spokesperson.
Tag your post Assignment Bank and Challenge74.Tweet