This assignment will have the objective of building page likes. Create a concept for your own design firm and then write the following blog post:

What is the brand and what is the objective of the campaign?

What is the headline of the ad (limit 25 characters)?

What is the text of the ad (limit 90 characters)?

What is the potential artwork?

Who is the audience and what is your reach (use the Facebook Ad Creator to calculate reach. Note it will require you to create a page)?

How did you determine this and did you use demographic, interest, keyword, or username targeting?

What is the budget?

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Featured image: flickr photo shared by FACEBOOK(LET) under a Creative Commons ( BY ) license

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7 Responses Completed for this Challenge

  • Get a Job (Meredith, @merebmagee)

    Check out how to “Get a Job” with this Facebook ad!

  • Social Media Challenge Bank (Layout)

    Increase Facebook Page Likes This post is almost a fool-proof Facebook post that will increase traffic and likes to the I&J Bakery page. It would be posted and promoted on the platform and at the end of the month everyone who had liked the post, assuming the business kept track, would receive a coupon for … Continue reading “Social Media Challenge Bank”

  • Debonair Designs (Debonair Dragonfly)

    Brand: Debonair Designs is a play off of my current personal brand I like to call Debonair Dragonfly. In short, the essence of Debonair Designs will be simple, bold and outgoing, while honoring the dragonfly through perspective and creativity. The…

  • Sadie&Lou- Your newest girl-boss destination (Vanessa Zielinski)

    What is the brand and what is the objective of the campaign? The brand of the new company is a blog called, “Sadie&Lou”. Sadie&Lou is an online community that shares posts about local artists, designers and their work, as well as about fashion, healthy food options and ways to make life more beautiful on a … Continue reading “Sadie&Lou- Your newest girl-boss destination”

  • oh you LIKE that? (My blog)

    What is the brand and what is the objective of the campaign? A: The brand is a Defense attorney firm “The defender” located in Norman, OK. The objective of “The defender” brand is to create awareness for teens and college students who may come across trouble and need legal representation. What is the headline of … Continue reading oh you LIKE that?

  • LIKE THIS PAGE (Justin Schmidt, @schmidtstorm26)

    This ad concept used the same brand that I came up with for expanding local awareness, but this is intended on provide incentive to like the page by describing deals that you will find on the page. Wasn’t sure if this is the correct brand to use, or if I was even supposed to do… Read more »

  • Throwback Thursday (Mackenzie Metzger)

    I decided to advertise the sports clothing line, Fila on Facebook. The objective of the campaign is to shine a light on a once very popular brand by advertising their “vintage” heritage collection. Currently, stores like “Urban Outfitters” are stocking their locations with clothing lines that were in ten or twenty years ago. Brands like Calvin Klein, Wrangler, and Tommy Hilfiger […]

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