Design a two-piece campaign that makes use of color as both part of the design and the copy.

Pearly white teeth are one of the goals of oral hygiene and beauty and as such these print ads for a teeth-whitening office simply state, “We don’t like yellow.” It demonstrates this tagline by turning typically yellow objects – lemons, bananas, egg yolks and a yellow duckie – white because, as they say, “we don’t like yellow.”

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5 Responses Completed for this Challenge

  • Complete CAT Campaign (Debonair dragonfly)

    When I finish assignments like this where I am required to document my revision process, it allows me to see just how much my work changes from beginning to end. Pretty cool. *insert thumbs up emoji* Anyway, I am proud to say that my CAT two page print campaign is now complete. Both designs were […]

  • The Final Knock Knock (Drew’s News)

    This entire process of designing my first project has been a fantastic learning experience! I was asked to create a two-part campaign about a product using color as a theme during its creation. I was able to use whatever design software I wanted such as Adobe Indesign or Photoshop.  I responded positively to what I […]

  • Editing Has Happened Here (The Dennington )

    Editing has  happened here, my friends. It was an interesting process but I am starting to see my final ads clearer and clearer in the distance. Close, but not quite there yet. I didn’t really touch the first ad because I just think its simplicity and its boldness really captured the essence of what I […]

  • Is Tough A Color? (The Dennington )

    Today this blog will consist of two print ad drafts I have created, as well as my process for creating them. I decided to go with the challenge of using color as a way to convey a message. The brand that I chose to make this two-part print campaign for is Caterpillar construction machinery. I […]

  • Knock Knock? (Drew’s News)

    Who’s there? Banana. Banana who? Knock Knock! Who’s there? Banana! Knock Knock! Who’s there?! Orange you glad I didn’t say banana! This knock knock joke that we have all heard from our childhood was my inspiration for this advertisement idea. The idea of associating an advertisement with a joke is risky because people are either […]

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