Create a two-piece campaign of a set of ads that uses the fold strategically as part of the message.

This double page spread for Adidas: Forever Sport uses the fold as part of its design. Open and close the pages and the athlete crunches, lift weights and stretches.

via Canva

Recommended Application

Adobe InDesign

Recommended New Document Dialog Box Settings

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1 Response Completed for this Challenge

  • Tourism Ads: Ads that REALLY work (Vanessa Zielinski)

    Some of my favorite advertisements are tourism ads. Most states/countries offer various great amenities, activities and sights to see, but I find it interesting to see what specific ideas they decide to display. Tourism ads have the ability to visualize the personality and feeling of their location. One ad that always sticks out in my … Continue reading “Tourism Ads: Ads that REALLY work”

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Creative Commons License
This work by Adidas Ad is licensed under a Creative Commons Attribution 4.0 International License.

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