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Design a two-part print campaign that utilizes a play on words in the copy. Viktor Kolodiazhnyi is rocking it with this oh-so-simple concept for Marshall Headphones and oh-so-effective series of print ads. Taking a rock and a metal ball, he adds earphones and transforms them into ‘hard rock’ and ‘hard metal.’ Recommended New Document Dialog Box… Read more »
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Design a two-part campaign in which you turn the brand name into an adjective. Claire Heppner turned the brand name of everyone’s favourite spread into an adjective and showed some of the ways Nutella becomes ‘nutellable.’ Recommended New Document Dialog Box Settings
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Design a two-piece campaign that makes use of color as both part of the design and the copy. Pearly white teeth are one of the goals of oral hygiene and beauty and as such these print ads for a teeth-whitening office simply state, “We don’t like yellow.” It demonstrates this tagline by turning typically yellow objects –… Read more »
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Create a two-piece campaign of a set of ads that uses the fold strategically as part of the message. This double page spread for Adidas: Forever Sport uses the fold as part of its design. Open and close the pages and the athlete crunches, lift weights and stretches. via Canva Recommended Application Adobe InDesign Recommended New Document… Read more »
