I loved this commercial because it hit on an important and rising issue in today’s society. In this video the story is about a young girl who is competing among a group of boys in a cart race. As she is racing, you can hear her dad’s voice asking a series of questions regarding her worth based off of her gender. The theme is about progress and equal pay for equal work. Audi wanted to demonstrate that progress is for everyone and your worth and abilities shouldn’t be judged because of what gender you are. In the end, the girl ends up winning the race and the dad remains hopeful for her future.
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