Complete CAT Campaign

Posted by & filed under Ad Copy & Layout, Challenge551.

When I finish assignments like this where I am required to document my revision process, it allows me to see just how much my work changes from beginning to end. Pretty cool. *insert thumbs up emoji* Anyway, I am proud to say that my CAT two page print campaign is now complete. Both designs were […]

The Final Knock Knock

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This entire process of designing my first project has been a fantastic learning experience! I was asked to create a two-part campaign about a product using color as a theme during its creation. I was able to use whatever design software I wanted such as Adobe Indesign or Photoshop.  I responded positively to what I […]

Editing Has Happened Here

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Editing has  happened here, my friends. It was an interesting process but I am starting to see my final ads clearer and clearer in the distance. Close, but not quite there yet. I didn’t really touch the first ad because I just think its simplicity and its boldness really captured the essence of what I […]

Is Tough A Color?

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Today this blog will consist of two print ad drafts I have created, as well as my process for creating them. I decided to go with the challenge of using color as a way to convey a message. The brand that I chose to make this two-part print campaign for is Caterpillar construction machinery. I […]

Knock Knock?

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Who’s there? Banana. Banana who? Knock Knock! Who’s there? Banana! Knock Knock! Who’s there?! Orange you glad I didn’t say banana! This knock knock joke that we have all heard from our childhood was my inspiration for this advertisement idea. The idea of associating an advertisement with a joke is risky because people are either […]