Hotel Chocolat Portfolio

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The goal of this project was to redesign a logo for a hotel brand looking to open a small boutique hotel of the same name. I chose Hotel Chocolat to revamp. Throughout this whole project I stuck to the simplicity of how delicious chocolat is, which is what Hotel Chocolat also advertises besides the hotel. I did not think the new logo needed much, it just needed a sleek look to it. I was inspired by the way even the most delicate chocolate shavings tend to curl as well as the color scheme of

Portfolio Logo

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For this assignment, we were to refresh a companies current logo, the company in particular is Hotel Chocolat. (current logo below) The hotel is looking to open a new boutique hotel under the same name, but with a more modern look. I chose to not to stray too far from the recognizable logo already being …

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Logo Reflection

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This project was kind of difficult for me since I had not used any form of Adobe recently. However I found the tutorials engaging and was able to get the text of my logo the way I had sketched it out. It is very simple but I believe the variations of grey tones in the text make it stand out. Due to how simple my logo is, I can really envision it on a hotel plaque or at the corner of a magazine ad. I am very proud of the swirl in the middle of the logo since it reminds me of a delicate chocolate

Logo Design Project Reflection

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Throughout the designing process my design has improved in color scheme and in overall design and layout. The original design I had submitted was something I liked, but it definitely didn’t have the versatility of my final design, which is something that was pointed out to me. It isn’t as much the design I’m proud… Continue Reading →

Logo Portfolio

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The assignment for my copy and layout class was to redesign a logo for a hotel and improve upon the overall aesthetic of the logo to help it better represent the brand. I chose Disney’s Hotel New York to redesign. My main goal was to incorporate the true feel of Disney into this design, because… Continue Reading →

Logo Portfolio

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The problem is that the hotel is in need of a new and improved brand logo to appeal to its customers and guests. My idea was just to create something simple but something that also pops out when you see it. The shirts and accessories that I put my logo on for the coffee shop […]

I Used Adobe Illustrator For The First REAL Time and This Is What Happened

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For this classes assignment we were to refresh a hotel logo that is looking to build a brand new boutique hotel which their customers would still recognize. We were to use Adobe Illustrator, a first for me. I’ve always wanted to learn to use adobe to its fullest extent, but never felt I had the …

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Logo Design Project – Pros and Cons

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First of all, I completely changed my logo and name in order to fit the hotel aspect of the project. I’ve improved my design with the help of professor Croom and his advice on removing the yellow stroke I had on the words and sunset design. What makes me most proud of my logo would […]