About Aubrey Custer

Posted by & filed under Uncategorized.

Hello! Welcome to my blog! My name is Aubrey and I am 20 years old. I am born and raised in Oklahoma and currently attending the University of Oklahoma. I am working towards a degree in advertising with an emphasis on digital or account management. This […]

Student Book Weekly Update

Posted by & filed under Uncategorized.

I have not started the process of designing the book. I’m still in a food coma due to turkey and mashed potatoes! 🦃🥔 I have not decided on all five pieces to include in the book; however, I do plan on including all pieces from within the class. I do hold a position in Lindsey […]

Project Update

Posted by & filed under Uncategorized.

Due to the busyness of this past week, I have not been able to accomplish as much as I had intended. I have chosen Raising Cane’s as my company on campus to promote. 😋 After struggling to think of not one, but three ideas to design, I have chosen to use the Pastoral Dreamer statue, […]

Print Campaign Design Project Reflection

Posted by & filed under Uncategorized.

This design project went over better than the logo design project. I feel that this project did not require as much creativity, but more strategy was required. I am most proud that I was able to use the restaurant’s website to its full potential. Their website provided me with a gallery of high-quality images and […]

Logo Design Project Reflection

Posted by & filed under Uncategorized.

I have improved my original logo draft ⬇ through shape, typography, and design. The first draft is the most basic and simplistic logo ever achieved. However, the final logo is full of life and color. 🌈 I am most proud that I spent time ensuring that the lines were evenly spaced. I learned techniques on […]

First Draft: Logo

Posted by & filed under Uncategorized.

My logo is for Hilltop Hotel. The advertising objective is to refresh the logo to position the brand as modern. The design I chose was the first one I created. I instantly wanted to incorporate a triangle because that’s what I imagine when I hear “hilltop.” I maintained part of the original logo with the […]

Love at First Sight?

Posted by & filed under Uncategorized.

Adobe Illustrator stole my heart the moment I installed it…. then watched the tutorials 😍, which was this past summer. For my summer internship, I was tasked with creating flyers with Adobe Illustrator. After several how-to videos, I had finally gotten the hang of it 👍. I have watched tutorial videos before. One of my […]

Create a Color Scheme

Posted by & filed under Uncategorized.

I chose this color scheme for Parmigiano’s Pizzeria & Deli because this color palette makes it easy to identify the type of food they serve without reading the logo. Red, green and white represent the colors on the Italian flag, which is a perfect representation of a pizzeria. The two hues of red remind me […]

Design Blitz

Posted by & filed under Uncategorized.

This art piece would be considered symmetrical balance because the composition is visually equal on all sides. Although different fonts are used, the words are evenly weighted on the platform. This pillow is an excellent example of minimalism or dead space. The lowercase font and small words are centered on the pillow case leaving most […]

Typography

Posted by & filed under Uncategorized.

Kern Type is the first game that I was challenged with. My overall score was 74, which I was pleasantly surprised with. Kerning tests your eyesight. I thought I had perfect vision until today. Although I achieved a perfect score several times, I was frustrated when I had the letters off-centered. This activity is a […]