This is amazing.

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This is amazing. Curious if there was some thought on how this could be implemented. Don’t know much about fuel pumps, so maybe this is a dumb question — if a gas station used this to make payment faster, could someone scan the number of gallons pumped…

Final Blog Post

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Ad Copy and LayoutFinal Book<blockquote class=”embedly-card”><h4><a href=”https://issuu.com/bencapshaw/docs/final_book">Ben Capshaw — Student Portfolio</a></h4><p>Ad Copy and Layout (Fall 2017)</p></blo…

Ambient Project Update

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Ad Copy and LayoutFor the ambient project, I’ve decided to do Black and Decker electric lawnmowers, which are said to be one of the most quiet and accurate lawnmowers on the market. After generating 10 ideas for an on-campus ambient piece, I’ve decided…

Print Campaign Portfolio Page

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Ad Copy and LayoutThe Problem:The quality and authenticity that Island’s offers is not illustrated in their advertisements.The Solution:Tell stories about the feeling of eating the food in an irregular fashion.More on this project can be found here.

Print Campaign Reflection

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Ad Copy and LayoutThis post serves as a reflection and short narrative of the development of a print campaign for Island’s fine burgers and drinks.To preface, the strategy of the campaign was fairly simple: position Island’s as the premier and most aut…

Logo Portfolio Page

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Ad Copy and Layout

A mock “portfolio page” to display Disney’s Hotel New York new logo.

The Problem

For this project, I was assigned to redesign a logo for a hotel brand. The brand decided that they want to open up a smaller, more boutique hotel under the same name. The intent was to refresh the logo to position this latest establishment as modern.

The Solution

I chose to redesign Disney’s Hotel New York logo because it doesn’t have any signature Disney branding that I think it needs. Its intent was to follow the Art Deco design of the building that its original mark represents in Paris. The building has the feeling of old-time New York, which I think the current logo does a relatively good job of evoking.

Very simply, I wanted to bring out more Disney and more Art Deco.

The current Hotel New York logo

My inspiration board tried to meet Art Deco and Modern:

Disney’s Hotel New York inspiration board

From there, I looked for examples of iconic Disney, minimalist styles, and the two mixed together. Then I started sketching.

Here are my first sketches:

and my first draft:

Without yet adding color, I created a mark that combined the New York skyline of the first logo with Walt Disney Word’s outline into a foreground using only a carved-out Mickey Mouse background to bring even more iconic Disney into play. The font is intended to merge the Art Deco style and a more modern, minimalist design.

After this phase, I looked for colors to evoke the dreaminess of Paris, and the magical feeling of Disney.

Color palette

And the final product:

Logo Rough Draft

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Ad Copy and Layout

Original Hotel New York Logo

Disney’s Hotel New York logo I chose to redesign because it doesn’t have any signature Disney branding that I think it needs. Its intent was to follow the Art Deco design of the building that this mark represents in Paris. The building has the feeling of old-time New York, which I think this logo does a relatively good job of evoking.

Very simply, I wanted to bring out more Disney and more Art Deco.

Here’s my first attempt:

Disney’s Hotel New York logo redesign

Without yet adding color, I’ve created a mark that combines the New York skyline of the first logo and Walt Disney Word’s outline into a foreground using only a carved-out Mickey Mouse background to bring even more of the iconic Disney into play. The font is intended to merge the Art Deco style and a more modern, minimalist design. I wanted a more whimsical “Disney” font that also resembles Art Deco without using the true Disney mark — below:

I think of done a fair job of doing what I wanted to do. When I add color in the second draft, I want to meet the two eras again. I don’t yet have a tactic, so I think trial and error will be my best course of action.

Working with Adobe Illustrator

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Ad Copy and Layout

As an intermediate Illustrator user, the tutorials of the program were a bit elementary. Combining shapes was the only true refresher. That one in particular will save me in the future because I had forgotten its usefulness. When I was first learning Illustrator, I actually used this same set of tutorial videos, so it was great to familiarize and align my thinking with the way I was taught. Sometimes it’s easy to improperly train oneself how to use the software. I kind of got what I expected out of the tutorials. I was often bored, but I was able to skim without losing any information I already knew.

From 1–10, I felt I was probably a 5 at Illustrator. After, I still feel like a 5. That being said, I don’t think one would be a 10 knowing what was taught in these lessons. Great tutorials either way. I feel very comfortable with the program.

Create a Color Scheme

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Ad Copy and Layout

Color Scheme for the above image:

I’ve chosen this color scheme for a few reasons. The classic pizza colors are a staple. It’s difficult to have a pizza shop be automatically recognizable without them. The difference is the comfort of the colors. They are not so bold as other shops. Instead, their intent is feel warmer yet not “in your face.” The brown #C6AC8F is intended to resemble a soft wood, making the pizza shop feel authentic and welcoming. Overall, a comfort is meant to be evoked contrasting the typical loud and bustling stereotypes of a walk-in New York pizza shop.

Typography

Posted by & filed under Typography.

Ad Copy and Layout

Brief review of typography game experience.

Kern Type

Having played this game before; I found myself doing a lot better than I had in the past.

Type War

The website stopped working after playing for about 30 minutes. I would say I had intermediate font identifying skill.

Type Connection

Great game for seeing how fonts work well together. I think I will use this as a tool in the future.