Transitions

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This is a transitional time in my life. I’ve been doing some soul searching, listening to loads of podcasts, delving into my yoga practice, and taking a good, hard look at what it is I want out of life. I’m also experiencing major life changes – moving to the city, graduating college, getting married. And […]

Are Podcasts The New Talk Shows?

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If you’re a millennial, you likely grew up with a mom or grandmother who never missed an episode of The View. If this wasn’t your story, it’s possible you’ve seen reruns of morning talk shows playing in your dentist’s office.  Talk shows were an icon of a different generation, but now they seem to be […]

Activism in Advertising

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Ava DuVernay recently spoke with AdWeek about her creative process and how art and activism intersect. When the interviewer asked if the award-winning director thought filmmaking was becoming increasingly activism-minded, and she responded with a very important point. “To say that creativity and activism is more prominent now is to disregard…civil rights movement artists, artists […]

This is It: Last Day of Ad Copy + Layout

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Well we made it, folks.  I’m happy to say this semester is coming to an end. One of my best classes was Ad Copy and Layout.  The online format was very beneficial to my crazy schedule, and the assignments weren’t too much to handle.  I enjoyed getting experience with personal blogging, allowing me a chance […]

Presenting Me

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As I’m writing this, I’m also putting the finishing touches on my first printed portfolio book.  It’s pretty exciting actually, getting to see my work printed out, gives me a sense of accomplishment holding something physical that I’ve made in my hands.   Here’s a sneak peak of the book design: As I was choosing the […]

Something in the Air: Ambient Advertising

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This week I’ve been gathering ideas and material for a project on ambient advertising.  The goal is to promote awareness on campus at the University of Oklahoma.  My client of choice – Jamba Juice.  I chose to advertise on the side of The Blender (Physical Science Center), in the Spoonholder on the North Oval, and […]

Lessons in Print

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My latest learning experience in advertising has been about the art of creating a print ad.  What are the key elements?  How do you make your ad stand out?  These are the kinds of questions I sought to answer during this process. I began by choosing my client: The Blue Boat Restaurant.  I did some […]

Print Ad Portfolio

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I was tasked with creating a memorable tagline for The Blue Boat restaurant.  I chose my campaign to be centered on raising awareness of the restaurant’s holiday venue that can be booked for parties and events.  The campaign was designed to showcase the restaurant’s elegant yet welcoming environment in a fun and festive manner.   […]

Build a Better Brand

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Throughout the entire process of logo design, I’ve learned so much.  I’ve improved my skills in Illustrator, refined my eye for color and hopefully created an eye-catching design that is sleek and simple. I originally felt overwhelmed by the size of this task, but as it was broken down into parts, the project seemed much […]

Branding New York

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This week, I’ve been working on a logo redesign project for Disney’s Hotel New York.  Their current logo and style is a little dated, playing on the retro 1920s style NYC.  It came time for a makeover, one that will portray the brand as more modern but with the same whimsical Disney flavor. I started […]