Posted by & filed under design.

Ad Copy and Layout

Photo demonstration of five basic design concepts:


The statue sits perfectly between the two pillars at its back. The building is cropped proportionally and sits well vertically and horizontally.


Though not beautifully or perfectly art-directed, this is a fine example of rhythm, as the desk snakes between chairs and monitors that sit evenly from each other down a line.


The geometry of the glass demonstrates architectural unity.


The proportion of one staircase to the next gives depth and a bit of optical awkwardness, asking the eye to almost run down the stairs and feel smaller as it does.

Use of Space

This photo uses white space to draw attention to the lone chair (helped by its color).