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For this Project we were assigned to choose a restaurant and develop a tagline as well as design a print campaign to influence customers to visit the restaurant during the holiday season when their business may not be as busy. For this project I researched Islands Fine Burgers and Drinks and created a creative brief … Continue reading Print Campaign Portfolio Page

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I really enjoyed this project mainly because I think I came up with a fun idea for the Island’s restaurant and I am proud of my work. Coming up with a tone of voice for the campaign and executing it went a lot smoother this time than my projects in the past have, so naturally […]

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This unit was probably my favorite out of all the units we have covered so far. I enjoyed coming up with different headlines as well as choosing images for each of my individual advertisements. I am most proud about how each of my three advertisements flow with one another. I used a similar background effect, font type and logo placements on some of them. I kept the colors relatively similar but switched up the photos I edited. Ultimately I am very pleased with the way all three of my final

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First, I have thoroughly enjoyed using Adobe InDesign. I have found it more practical in certain aspects and with different uses compared to Illustrator. Practicing with InDesign has been easier for me to learn than Illustrator. For this campaign project, I found that my weaker points were trying to fully convey creative thoughts and how … Continue reading “Reflection Over My Campaign”

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The past three weeks I have managed to create a full Ad Campaign from start to finish. I began with my subject (Ivar’s restaurant) and developed a creative brief from my research. After researching and learning as much as I could about my client, I developed for them a new tagline. I thought this was … Continue reading Print Ad Campaign

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It’s me again, I’m here to post, in portfolio style, my first print campaign for my Advertising Copy and Layout course. Advertising Problem: Ivar’s restaurant located in Seattle, Washington wants to bring in more people for the holidays. What better way than a print campaign?! My Solution: When you think about the holidays what do …

Continue reading “PORTFOLIO: Print Campaign”

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Hi Guys! For the past couple weeks we’ve been working on putting together individual print campaigns in class. AND NOW I finally get to share it with you! So I chose to do my print ads over Ivar’s restaurant in Seattle. I created 3 print advertisements. These ads were holiday themed, to invite people to …

Continue reading “My Print Campaign Assignment”

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My latest learning experience in advertising has been about the art of creating a print ad.  What are the key elements?  How do you make your ad stand out?  These are the kinds of questions I sought to answer during this process. I began by choosing my client: The Blue Boat Restaurant.  I did some […]