Posted by & filed under Adobe InDesign, AdWeek, Clichés, Range Rover.

For week three, we recreated a general flyer. Here is the flyer that we had to reconstruct.

(Original Ad poster from the assignment folder)

This is the first time using Adobe InDesign in the class and it is all the first time using any real software. I used adobe InDesign last semester when creating the book for our campaign project in introduction to advertising. The assignment was pretty straight forward for the most part. Very simple design instructions and the instructor made it very easy to understand what was where. All of the controls were almost identical to Photoshop and Illustrator. I have been using Adobe Photoshop since freshman year of high school and I’ve gotten pretty good at it. I mainly use Photoshop for editing my photography because I’m not a huge fan of Lightroom for some reason. Here is the finished product of the assignment. I finished most of it on the first day it was assigned, but I couldn’t figure out the flare tool and the software was being weird while trying to select the radial option.

(Caleb Jourden’s recreation of the original poster)

At first I couldn’t get the color right, so I decided to work around the color codes by using another program. Since this original flyer was a .jpg, InDesign wouldn’t open the flyer as a document. So, I opened the .jpg file into adobe photoshop, I used the eyedropper tool to figure out the color code and found the exact color used. Although the color scheme used was good, I wish I could’ve used a different scheme because it doesn’t hurt to be a little different. I thought about changing the scheme to a pastel-like scheme but I didn’t want to stray too far from the instructions.

I really enjoyed this project because it was very hands on and that’s the best way I can learn. I also enjoyed this project because we were reverse-engineering a flyer and I have never done that before. The instructor said that next week we will begin on the first big project and I’m stoked to see what I can do.

Apart from the assignment, we discussed design strategy and the different between graphic design and advertising design. We also talked about the importance of avoiding clichés while creating an ad. Here’s an article from AdWeek on whether cliché ads should be praised or condemned.

We also discussed reductionism and the maximum elements that should be incorporated in an ad is six. Reductionism in advertising is to get your message across while using the bare minimum elements. These elements include: the headline, subhead, artwork, body copy, logo and the tagline. When using the reductionism method, the ad should be very simple and should primarily focus on the artwork or text. Here is an article about how Land Rover is bringing back reductionism in the ad world for their new Range Rover line up.

Range Rover Is Introducing Reductionism As A New Brand Design Tenet