Posted by & filed under Copy & Layout.

This project scared the crap out of me when we started. I am not someone that can just come up with something original and creative. I analyze everything I do and I am a perfectionist when it comes to my work. When I first started I did not fully get it, and by the end of the first week I felt defeated because I had to completely start over. Then during the next class we started by bouncing ideas off of everyone else, and this is where I found my inspiration. Mackenna wast telling me that her brand likes to keep things simple, which reminded me of a phrase I learned from my professor this summer, K.I.S.S. which means keep it simple stupid. That was my ah ha moment! I decide to use my brands logo with my tagline so that they had to go together. I also decided to have my headline be one inspirational word. Since my tagline is about being a champion I wanted to use one word that I think is associated with being a champion.  Once I had my idea my campaigns fell into place. These were the first ones I created:

After meeting about my campaigns it was pointed out that my tagline is about people and my photos should include that. Which is why these were my final ones: