Frosty’s rolled ice cream is a new unique desert destination on Campus Corner. Frosty’s brought one of the latest food fads to Norman- Thai inspired, rolled ice cream. The Norman transcript reported on this up and coming spot and explained the process that makes Frosty’s product so popular and unique. After doing some research of […]
So for the past couple of weeks, we have been talking about the rebranding process. We watched some tutorial videos on Lynda.com which were pretty boring. They were only boring because I already knew how to use Adobe illustrator because I had to teach myself how to use it for my groups project book last …
The cycle of dreading a new software, learning it, and then realizing it’s really not so bad has started once again. Much like InDesign, I was not excited to learn the software, I barely learned it, and then as I started the project I began to get a grasp on it. However, this approach is … Continue reading Another Week. Another Software. →
Positioning, it’s something that Al Ries and Jack Trout laid out all the way back in 1980. Companies who do not hold to the laws of Positioning, that is the first two companies in a consumer’s mind will prosper and the others will slowly but eventually suffer, will suffer for it. They laid out several … Continue reading The Google Pixel is doomed to fail →
I will start with this, I am not a fan of capitalizing on holidays. I think they are special periods people experience a few times a year, but with that said, what’s up with Valentine’s Day? February 14th, it is a day of love for some and loneliness for others. Everyone is reminded of whom … Continue reading Valentine’s Day, where you at? →
My week has been jammed pack with tests, work and Lindsey+Asp assignments. It was kind of chaotic and slightly overwhelming. However, in Copy and Layout we continued working on our three print advertisements. I chose to develop ads for The North Face outdoor brand. I altered their current slogan “never stop exploring” to “explore with curiosity.” I drew inspiration from a quote I stumbled upon. “Replace the fear of the unknown with curiosity.” I found this quote fitting The North Face brand, as
The past two weeks, we have been working on an InDesign project. We got to choose a brand that we thought that we could do a campaign for. At first, I chose HP because my friend told me that it would be fun, but as I got into it, I realized that HP was not …
Continue reading “A campaign a day keeps the insanity away.”
This project scared the crap out of me when we started. I am not someone that can just come up with something original and creative. I analyze everything I do and I am a perfectionist when it comes to my work. When I first started I did not fully get it, and by the end […]
After receiving the assignment to go to the bookstore to choose a brand for a campaign I immediately thought “how many brands could there possible be at the bookstore.” Once I actually began my search I was surprised to find myself overwhelmed with number of options that I could choose just at the bookstore alone. […]
This last week was dominated by our first project in Indesign. I am a planner and that is where my heart and mind are so I spent my first two and a half days or so doing research over the brand I was working on, Snickers. The research went well, but it’s hard to improve … Continue reading Blurred Pictures →
