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My week has been jammed pack with tests, work and Lindsey+Asp assignments. It was kind of chaotic and slightly overwhelming. However, in Copy and Layout we continued working on our three print advertisements. I chose to develop ads for The North Face outdoor brand. I altered their current slogan “never stop exploring” to “explore with curiosity.” I drew inspiration from a quote I stumbled upon. “Replace the fear of the unknown with curiosity.” I found this quote fitting The North Face brand, as

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This project scared the crap out of me when we started. I am not someone that can just come up with something original and creative. I analyze everything I do and I am a perfectionist when it comes to my work. When I first started I did not fully get it, and by the end […]

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After receiving the assignment to go to the bookstore to choose a brand for a campaign I immediately thought “how many brands could there possible be at the bookstore.” Once I actually began my search I was surprised to find myself overwhelmed with number of options that I could choose just at the bookstore alone. […]

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This last week was dominated by our first project in Indesign. I am a planner and that is where my heart and mind are so I spent my first two and a half days or so doing research over the brand I was working on, Snickers. The research went well, but it’s hard to improve … Continue reading Blurred Pictures

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I am extremely proud of the three print ads I made. However, this was not always the case. In fact just one week ago I was extremely embarrassed by print ads. I had no idea what I was doing with InDesign, and this really blocked my creativity. Because I didn’t know how to manipulate the … Continue reading Highs and Lows