Positioning, it’s something that Al Ries and Jack Trout laid out all the way back in 1980. Companies who do not hold to the laws of Positioning, that is the first two companies in a consumer’s mind will prosper and the others will slowly but eventually suffer, will suffer for it. They laid out several … Continue reading The Google Pixel is doomed to fail →

I will start with this, I am not a fan of capitalizing on holidays. I think they are special periods people experience a few times a year, but with that said, what’s up with Valentine’s Day? February 14th, it is a day of love for some and loneliness for others. Everyone is reminded of whom … Continue reading Valentine’s Day, where you at? →

My week has been jammed pack with tests, work and Lindsey+Asp assignments. It was kind of chaotic and slightly overwhelming. However, in Copy and Layout we continued working on our three print advertisements. I chose to develop ads for The North Face outdoor brand. I altered their current slogan “never stop exploring” to “explore with curiosity.” I drew inspiration from a quote I stumbled upon. “Replace the fear of the unknown with curiosity.” I found this quote fitting The North Face brand, as

The past two weeks, we have been working on an InDesign project. We got to choose a brand that we thought that we could do a campaign for. At first, I chose HP because my friend told me that it would be fun, but as I got into it, I realized that HP was not …

Continue reading “A campaign a day keeps the insanity away.”

After receiving the assignment to go to the bookstore to choose a brand for a campaign I immediately thought “how many brands could there possible be at the bookstore.” Once I actually began my search I was surprised to find myself overwhelmed with number of options that I could choose just at the bookstore alone. […]

This last week was dominated by our first project in Indesign. I am a planner and that is where my heart and mind are so I spent my first two and a half days or so doing research over the brand I was working on, Snickers. The research went well, but it’s hard to improve … Continue reading Blurred Pictures →

I am extremely proud of the three print ads I made. However, this was not always the case. In fact just one week ago I was extremely embarrassed by print ads. I had no idea what I was doing with InDesign, and this really blocked my creativity. Because I didn’t know how to manipulate the … Continue reading Highs and Lows →

These past two weeks have been genuinely interesting because it has been over things that I have next to no idea about. The different forms of fonts were interesting and I started to the hang of the different games that were provided. (Google images) The teacher or Mr. Croom or whatever person I am supposed to be … Continue reading InDesign has me in confusion →

Simplicity is key. I have to say I have always admired the creativity behind minimalist advertising; how so little print can convey such a wide range of ideas. I believe that is why simplicity is immensely more creative than a full page …