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My week has been jammed pack with tests, work and Lindsey+Asp assignments. It was kind of chaotic and slightly overwhelming. However, in Copy and Layout we continued working on our three print advertisements. I chose to develop ads for The North Face outdoor brand. I altered their current slogan “never stop exploring” to “explore with curiosity.” I drew inspiration from a quote I stumbled upon. “Replace the fear of the unknown with curiosity.” I found this quote fitting The North Face brand, as

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This project scared the crap out of me when we started. I am not someone that can just come up with something original and creative. I analyze everything I do and I am a perfectionist when it comes to my work. When I first started I did not fully get it, and by the end […]

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After receiving the assignment to go to the bookstore to choose a brand for a campaign I immediately thought “how many brands could there possible be at the bookstore.” Once I actually began my search I was surprised to find myself overwhelmed with number of options that I could choose just at the bookstore alone. […]

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This last week was dominated by our first project in Indesign. I am a planner and that is where my heart and mind are so I spent my first two and a half days or so doing research over the brand I was working on, Snickers. The research went well, but it’s hard to improve … Continue reading Blurred Pictures

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I have learned two things this week (well, more than two, I’m just going to focus on these two): Burt’s Bees is an amazing company. Remembering how to use Adobe Photoshop and InDesign was a bit more difficult than I had expected. I hadn&#82…

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I am extremely proud of the three print ads I made. However, this was not always the case. In fact just one week ago I was extremely embarrassed by print ads. I had no idea what I was doing with InDesign, and this really blocked my creativity. Because I didn’t know how to manipulate the … Continue reading Highs and Lows

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Overall, my week has been rather chill . A lot of this week was me swiveling around in my chair, and twiddling my thumbs. Advertising Research was cancelled, which was a blessing sent from the Lord above, and we had an introductory course to InDesign in Copy and Layout. I’ll be honest and say this was kind of dull for me. InDesign and I go way back. I’ve been to Hell and back with InDesign. InDesign was there at my most successful moments and my complete flops. I used it to create my 500-page