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I am extremely proud of the three print ads I made. However, this was not always the case. In fact just one week ago I was extremely embarrassed by print ads. I had no idea what I was doing with InDesign, and this really blocked my creativity. Because I didn’t know how to manipulate the … Continue reading Highs and Lows

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Overall, my week has been rather chill . A lot of this week was me swiveling around in my chair, and twiddling my thumbs. Advertising Research was cancelled, which was a blessing sent from the Lord above, and we had an introductory course to InDesign in Copy and Layout. I’ll be honest and say this was kind of dull for me. InDesign and I go way back. I’ve been to Hell and back with InDesign. InDesign was there at my most successful moments and my complete flops. I used it to create my 500-page

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I never put much thought into how many ads I am really exposed to on a daily basis (anywhere from 4,000 to 10,000). However, after learning about some of the strategic thought that goes into making a single ad its easy to see that every step of the process is crucial in making an ad […]

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When I started this class I was really excited to get to learn how to be more creative, however I quickly discovered that was not. When we were given five minutes to write Economist headlines I sat at my seat the entire time like this… and continued to do so even after we were given five […]

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I was not looking forward to taking this class. People usually say it is hard, and the thought of learning a bunch of design software sounded pretty daunting. However, after syllabus week most of my worries were put to rest.  That was probably because we hadn’t started using any of the software yet…. Fast forward … Continue reading Sore Eyes

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What is the difference between art and advertising? This was the big take away question that really got me thinking in the first week of this class. Although it may seems like an easy enough question, the lines are a lot more blurred than…

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When I first saw the visual representation of the design process, I thought it resembled a toddler’s poor attempt at cursive. However, when it was further explained all my inner monologue could say was…”Yes. That is it. That is what this scribblely mess looks like up here and in every other creative person’s mind.” It weaves in and out of itself. Taking sharp turns and loose curves up and down. The line appearing to be carried by an indecisive wind until it finally dies down to a clear and