Category: Challenge Strategy

Colgate Toothpaste

This product is for people with sensitive teeth. In the commercial it shows people using it after using products that make teeth sensitive, and then saying that it…

Special K

This Special K ad is using the “challenge” strategy in order to challenge their consumers to take on a more healthy lifestyle and lose weight. They are promoting…

Messi FootBubbles

I think this ad is a good example of a challenge ad. It starts by showing a bunch of kids and Messi looking tough walking. The narrator asks,…

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