Category: Competitive Strategy

Apple

This is an Apple ad for the iMac and it pokes fun at PC spending all their money and time on advertisements.

Sprint

This commercial shows ‘Paul’, well-known from the Verizon “Can You Hear Me Now?” campaign back in the day, vouching for a competitor, Sprint. While Sprint has released several…

Toyota Prius

Comparison of Prius emissions to a sheep’s natural emissions. Comparison strategy (not to a competitor).

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