Category: Honesty Strategy

Volvo

Volvo displays the Honesty strategy in this ad. By admitting that the company makes boxy, unsexy cars, the ad can focus more on the safety aspects of the…

VW

Even though this VW ad is old I think it’s a great example of the honesty strategy in advertising. It shows how every other car company was doing…

DCFS Illinois Department of Children and Family services.

This advertisement uses the honesty strategy. They share the fact that one in five kids are abused or neglected before they turn 18. This ad used this upsetting,…

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