Category: Negative to Positive Strategy

Singapore Cancer Society

Although this is a promotional product, this type of negative to positive ad influences the way that people think. Creating an ashtray that looks like lungs allows smokers…

Heinz Ketchup

This is an old ad, but there lies an effective strategy behind it – negative to positive. The old glass Heinz ketchup bottles had a reputation for pouring…

Volkswagen

This VW ad is using the “negative to positive” strategy. Back in the day, the VW beetles were seen as ugly cars, and instead of trying to change…

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