This is an advertisement by Johnson&Johnson of a mother bathing her baby. There is a voice over saying, “Having a baby changes everything” since before the baby was born, mothers were taking care of just themselves. This is the empathy strategy because it relates to mothers all over with children; life changes when you have kids and they become priority, so you want to give them the best products.


Shared by: Kristin Giles
Image Credit: https://www.youtube.com/watch?v=-j6f31u9Nk8