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This blog post is my research on the brand I chose for the storytelling video. I chose Budweiser again because…

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3 different story ideas for S.Pellegrino:1. We first follow a young man in his 20’s through his day. He gets up early to catch up on homework. You follow him through campus while he seems glum. He doesn’t have many friends and he has the mentality of always on the outside looking in. He goes to work at the local pizza shop Next, the setting is at a party between close friends at someones home. One of the friends is passing out Pellegrino’s while friends laugh and listen to music. Another friend

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Why does the business exist? What was the reason for getting into business in the first place? What audience does the business serve? What makes it interesting? What makes it different? What problem does it solve?San Pellegrino is a company that serves bottled mineral water from San Pellegrino Terme in the Province of Bergamo, Lombardy, Italy. Their back story is super rich considering it’s been around for over 600 years. In 1395 when the San Pellegrino boarders were drawn, water production

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Story 1: Fall back in love.Jack and Carrie are in there 60s and just retired to the sunny state of Florida. Living in a retirement village can be quite boring and they were looking for things to do when they decided to get a Disney Annual Pass and re-discover their inner child. Things have been dull the past few years and now that the kids are older they don’t visit as often. We see them entering the parks as Jack narrates how he remembers the first time he brought their children to Disney

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I am fortunate to work for one of the best company’s in the world. Disney World that is. While many people love and know the history of the Walt Disney Company, I wanted to dive deeper into how they communicate as a brand.Why does the business exist?Walt Disney started out as an animator and through grit and determination turned his passion into a multi-billion dollar media company. The Walt Disney Company exists to creative innovative and re-imagined entertainment experiences for children and

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For this assignment, I had to brainstorm three possible stories (fact or fiction) that could possibly become a brand storytelling video. Below are my Stories. Centered around the Beats by Dr. Dre headphones Story #1: In this story, there is one… Continue Reading →

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PowerScore is known for it’s great pricing and even better material. I actually used the company’s self-study LSAT books, or “bibles” as most call it. I also did a few hours of online tutoring, so I experienced their services personally. I still have the books, and I also have multiple other LSAT books from other […]

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PowerScore is a company that helps students around the world prepare for the LSAT, GMAT, GRE, ACT, and SAT exams. Dave Killoran, a renowned test preparation expert, began the company in 1997 after experiencing the test preparation industry. He knew that there must be a way to help students succeed on standardized tests that’s less […]