For this assignment, I had to brainstorm three possible stories (fact or fiction) that could possibly become a brand storytelling video. Below are my Stories. Centered around the Beats by Dr. Dre headphones Story #1: In this story, there is one… Continue Reading →
Posts By: Danielle Rutledge
Storytelling Brand Background Research
Why does the business exist? To introduce a new way of listening to music. The head phones bring excitement, premium sound, and entertainment to music lovers across the globe. What was the reason for getting into business in the first… Continue Reading →
Principal Dannie
For this assignment, I was challenged to clone myself into having a conversation with myself (haha). This challenge was by far the hardest, because I did not have access to a proper video camera (it was filmed on my android… Continue Reading →
Lane Signaling Awareness
Now I know everyone can admit to changing lanes without signalling other drivers. I am guilty myself (smh)! I drive back and forth from Norman to Oklahoma City three days out of the week. Almost every other day, I witness… Continue Reading →
Reflecting Time
What value do you see in tools like the Facebook and Twitter ad tools where you can quickly determine a market? Honestly, I think it is an awesome tool to use to grow any independent business. Even though I did… Continue Reading →
Oh I Love Fashion like…
Unique’s Fashion What is the brand and what is the objective? For this assignment, I will be utilizing Twitter to drive traffic to a website. The website is a fictional trendy women’s clothing store; located on Campus Corner called Unique’s… Continue Reading →
Boomer’s Backyard
For this social media challenge I had to build local awareness on Facebook of a brand and create ads that reach people near my business. Enjoy 🙂 What is the brand and what is the objective of the campaign? Boomer’s… Continue Reading →
Three reasons to Dunkin’
Who doesn’t love some Dunkin Donuts? I know I do! This project was really fun to create. It’s called “Play on Words” to design a two-part print campaign that utilizes a play on words in the copy. I was able… Continue Reading →
Color PURPLE
For my second challenge working with InDesign, I choose to redesign the dust jacket of my favorite book of all time “The Color Purple”. Just so you know, the book is way better then the movie. When deciding on which… Continue Reading →
Living the Belizean Way
Now I really enjoyed this assignment because I was able to express my love for the Belizean culture. Before I get to far into talking about my adventure in Belize, I want to discuss how awesome it was creating this… Continue Reading →
