Choose Wisely

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For this assignment, I had to brainstorm three possible stories that could become brand storytelling videos. Story One – Old Folks Home Who are the characters? Who is the main character or protagonist? Are there supporting characters? An antagonist? Old folks (men and women) in a retirement home. The main character and protagonist is Joe, a …

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And My Decision Is…

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Nike is an American corporation that works to design, develop and manufacture footwear, clothing, equipment and services for worldwide marketing and sales. Nike was originally founded as Blue Ribbon Sports on January 25, 1964. However, on May 30, 1971 the company was renamed to what it is called today. Nike was founded by Phil Knight, a University of Oregon track athlete, …

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Who Am I?

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I Am Your Father. Star Wars. A classic, beautiful, intricately woven tale. I decided to do Darth Vader because he is one the most memorable villains in history (and I am obsessed with everything Star Wars). For much of his on screen time however, his children do not know who he is to them. So, …

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C.R. Saves

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You’ve just finished watching the premier for Spiderman: Homecoming, and by now it’s 2 am. You and your friends are leaving the theater when you see something move in the shadows. Your pulse starts hammering as you try to see. One of your friends suddenly screeches as a large man jumps from behind a car …

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My Final Thoughts

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What value do you see in tools like the Facebook and Twitter ad tools where you can quickly determine a market? Facebook and Twitter are both extremely useful and effective methods of advertising. These ads reach a large amount of people, particularly in the younger demographic, who are in or about to go into their …

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Good Feels Like…

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Starbucks. Brand: I decided to do Starbucks and the new campaign it recently launched “What Does Good Feel Like?” The campaign introduces three new flavors of shaken iced tea beverages, all of which are made solely from fruit and botanical blends. “Good Feels Good,” and Starbucks is trying to emphasize the natural taste and goodness of …

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