Reasons to go to Disney World

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Story 1: Fall back in love.Jack and Carrie are in there 60s and just retired to the sunny state of Florida. Living in a retirement village can be quite boring and they were looking for things to do when they decided to get a Disney Annual Pass and re-discover their inner child. Things have been dull the past few years and now that the kids are older they don’t visit as often. We see them entering the parks as Jack narrates how he remembers the first time he brought their children to Disney

When Walt builds it…they will come.

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I am fortunate to work for one of the best company’s in the world. Disney World that is. While many people love and know the history of the Walt Disney Company, I wanted to dive deeper into how they communicate as a brand.Why does the business exist?Walt Disney started out as an animator and through grit and determination turned his passion into a multi-billion dollar media company. The Walt Disney Company exists to creative innovative and re-imagined entertainment experiences for children and

My Social Media Story

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What value do you see in tools like the Facebook and Twitter ad tools where you can quickly determine a market?Social targeting allows marketers to reduce wasted ad dollars and focus content more closely to a related audience. I definitely think it revolutionizes the way we as advertisers, but also as people interact with ads. Now my ads are personalized to my interested and make shopping much more focused.Did your market size surprise you at all?My market sizes were surprisingly big for the

How to move out of the basement!

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Are you a millennial living off your parents dimes? Do you sometimes ask yourself why you haven’t moved away from home? Hi. We are GetaJob.com, here to help you get up and move out. Getting a job is the first step to getting off the couch and into your ideal lifestyle. We don’t care if you live off pizza and donuts, but your future employer doesn’t need to know that. For this Twitter ad I chose to sell (once again) job coaching services. Twitter is infamous for being the land of memes and the

Get a Job

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For this Facebook assignment I choose to create an advertisement for our student agency where we are selling “Get a Job” services. Students these days don’t seem to have the best skills at making a convincing resume or portfolio. So naturally we are going to sell our services to recent grads and students looking for internships. For this Facebook advertisement I choose to target college students in the Norman area age 18-35 (older audience will include graduate students) around the time during

Always Play with Your Food

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Your mom probably told you never to play with food. She was wrong. Play with food. Play on words. Why not combine the two into a food campaign for McDonalds? For this assignment I decided to take McDonald’s iconic menu items (and salads because…why not?) and turn ordinary words into yummy ones. At first I played with the idea of taking just fries and doing multiple ads with different fry centered sayings, but this proved more difficult than I thought. Below you will see the ad that made it

To Infinity and Beyond!

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 One of my few great loves in life is magazine/layout design. Another one is Buzz Lightyear, fun fact: I named my two dogs Buzz and Woody after the famous Toy Story duo. So naturally I chose to take this project to infinity…and beyond. I started with this photo (also pictured above) which I found here: http://bsnscb.com/woody-wallpapers/27250441.html. After I found the perfect photo which I felt had enough motion and parts to create an interesting effect with the text, I used the pen tool in

I always judge a book by its cover….

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The Chronicles of Narnia have reached major success due to the highly acclaimed film francise. But for me it all started with good ole paper and ink. When I was in elementary school parents would come every Friday and read chapters of C.S. lewis’s Narnia books to us. Every week I looked forward to hearing the rest of the Pevensey kids fantastical adventures. This got me thinking about how to re-imagine this classic children’s book…but for a more mature audience. This is what inspired my

Keep Norman Stranger

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I will preface this with the controversial but oh-so-true fact that I have never seen Stranger Things. However, it is on my summer list and after this challenge I think I’ll have to start it this weekend. The strangest thing about this challenge is that it was way more challenging than I ever imagined. I am partial to adobe illustrator for my typography needs…so taking it back to the days when I solely used photoshop was more challenging than expected. Photoshop now seems much slower and more

#NoFilter

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 Photo I took of a rainbow at Disney’s Magic Kingdom before editing.      Everyday I get on social media and look at highly edited, over color corrected, artistic photos. Instagram put the ordinary selfie or landscape shot to shame when it came out with filters and easy edited tools to help the everyday photo look more original and unique.    This assignment made what became ordinary, the filters, extraordinary again. For the first time I saw these filters through the eyes of their developers. I