Turn this….

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For this final ad campaign to help promote ad copy and layout I choose a theme which is simple but effective. The point it to show the beginning of things and show students what they can become when you learn how to leverage proper copy and art direction skills. It uses the concept of negative space as well as color to attract the reader to the key points. This showcases what I learned in the class about creating layout that draws the eye in and leads it to the main point. I also wanted to show

Back to the Blog

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Looking back on this semester all I can say is….wow. Wow have I come a long way. It’s fun to look back and see how I started off the course looking introspectively, at myself and my future, and then I started to look outside myself and observe my surroundings. By observing my surroundings i learned to appreciate and acknowledge design in my everyday. It is easier to create when you are always admiring other creators. Throughout my journey of learning typography, slogan writing, layout design

Join us.

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Throughout my time here I have learned many skills, my favorite being layout design. For my summary of learning I would like to design three pieces print advertising recruiting a future student to Ad Copy and Layout. For background and research I am going to make a short list of all the concepts we learned as well as the hurdles this class helped me overcome creatively. I think I will definitely try to take advantage of concepts like typography and software use to create these ads. I am excited

Home is wherever the .com is

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I have had a website since I was about 17. Having a website to house your portfolio is becoming just as common as having a resume…and almost more important too. Just like your resume must be unique, your website should tell the best story of who you are. Through this class I have learned to post frequently and improve my SEO by tagging each post accordingly. Beyond Advertising Copy and Layout I think I would like to start fresh and revamp my website to make it more simple and true to the work

Never Grow Up

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What were you asked to do over this project?Throughout this project I found out more of what the Walt Disney Company values and believes. I learned how one of the largest entertainment corporations started off as a small animation studio and how one man’s dream became an inspiration to millions. I learned that what we perceive as a brands main focus, might not always be. And through creating three spots for this brand I learned that to me the branding of the Disney company is emotional. It’s

The Best Friend Every Girl Needs

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I met Hannah my freshman year of college at a sorority mixer. We both were new to OU, me as a freshman and Hannah as a transfer student from southeast Oklahoma. I thought she was nice and looked like an internet personality I love, she thought I was small and fun. We clicked but we had no idea that soon we would be soul sisters. Throughout the year we hung out more and before I knew it Hannah became like a big sister to me. She always gave me the right advice, encouraged me and told me when I

If Bridesmaids was made in the silent film era…

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I’m a sucker for romantic comedies. I know, I know…they’re really cheesy. While they won’t probably win any oscars anytime soon they have a lot of characteristics in common with silent films. Both use slapstick comedy and overly dramatic romance to w…

Reasons to go to Disney World

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Story 1: Fall back in love.Jack and Carrie are in there 60s and just retired to the sunny state of Florida. Living in a retirement village can be quite boring and they were looking for things to do when they decided to get a Disney Annual Pass and re-discover their inner child. Things have been dull the past few years and now that the kids are older they don’t visit as often. We see them entering the parks as Jack narrates how he remembers the first time he brought their children to Disney

When Walt builds it…they will come.

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I am fortunate to work for one of the best company’s in the world. Disney World that is. While many people love and know the history of the Walt Disney Company, I wanted to dive deeper into how they communicate as a brand.Why does the business exist?Walt Disney started out as an animator and through grit and determination turned his passion into a multi-billion dollar media company. The Walt Disney Company exists to creative innovative and re-imagined entertainment experiences for children and

My Social Media Story

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What value do you see in tools like the Facebook and Twitter ad tools where you can quickly determine a market?Social targeting allows marketers to reduce wasted ad dollars and focus content more closely to a related audience. I definitely think it revolutionizes the way we as advertisers, but also as people interact with ads. Now my ads are personalized to my interested and make shopping much more focused.Did your market size surprise you at all?My market sizes were surprisingly big for the