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Three Stripes Stories

  1. In my first story idea I am going to only have one character.  He will be the protagonist and the main focus point of the ad.  The message in this ad is to “Break out of the box,” to try to encourage athletes to breach there comfort zones and do whatever it takes to get better in their field.  The protagonist is trying to overcome all of the obstacles that are in his way in an effort to reach their full potential.  The setting is on a soccer field, at a skate park, and in a parking garage.  I am going to use low lighting and intense close ups to convey how hard the protagonist is working to get better.  The brand value portrayed by the protagonist is innovation and dedication to their craft.  The protagonist will be shown training on a soccer field in Adidas cleats and gear.  He will also skate in Adidas gear at a park tattooed in graffiti. 

  2. For my second story idea I wanted to get away from the semi-cliche sports ad and focus on something different.  The main character in this ad idea would be a 10 year old boy.  This boy would face adversity in the form of poverty in a small town in Germany.  The ad would show the child putting every penny, nickel, dime, and dollar into an Adidas shoe box buried under a pile of random things in his closet.  The ad will show the child juggling a thrashed Adidas soccer ball in an alley outside of his family’s apartment. Eventually the boy will be shown walking proudly with his blue Adidas shoe box down the street and walk into a soccer store.  He’ll set it up on a counter that is taller than he is and he buys a pair of Adidas soccer shoes.  The main purpose of this ad will be to convey the  idea that if you want something bad enough, you can have it with hard work and dedication and I think that is what Adidas is all about. The tag line would be, “If you want, take it.”  

  3. For my third story idea I decided to go back the the “Break out of the box” message and focus on that. A main message of a lot of Adidas ads is to stand out, and to create your own story, so I think that the message of this ad is very fitting and will represent the Adidas group values.  The ad will start with a frame of a teenager sitting on his bed with his feet on the ground lacing up a pair of Adidas shoes.  The protagonist will face conflict in the form of teachers and coaches and other adults telling him that he wasn’t good enough, and that he would never amount to anything if he continued acting how he was acting.  It isn’t that the protagonist is a bad kid, but he can’t focus at school which leads to joking around, and different soccer coaches tell hi he is to small to and weak to be a great player.  The ad will show the protagonist running in Adidas gear and shoes with voice overs in the background of stern adult voices telling him he wouldn’t amount to anything unless he changes.  The goal of the ad is to promote individuality.  The protagonist ignores the negative opinions and continues to work hard and be himself.  The end of the ad shows the protagonist sprinting as hard as he can to the top of the hill at sunrise.  When he gets there he stands confidently and the song “I want to break free” by Queen begins to play.  I like this idea because I feel like it tells teenagers, and anyone really, that no matter what other people tell you, all that matters is what you do and how you react, and I think that is a very important lesson for kids growing up and a positive message that Adidas would like to convey.  

 

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Three Stripes Stories

  1. In my first story idea I am going to only have one character.  He will be the protagonist and the main focus point of the ad.  The message in this ad is to “Break out of the box,” to try to encourage athletes to breach there comfort zones and do whatever it takes to get better in their field.  The protagonist is trying to overcome all of the obstacles that are in his way in an effort to reach their full potential.  The setting is on a soccer field, at a skate park, and in a parking garage.  I am going to use low lighting and intense close ups to convey how hard the protagonist is working to get better.  The brand value portrayed by the protagonist is innovation and dedication to their craft.  The protagonist will be shown training on a soccer field in Adidas cleats and gear.  He will also skate in Adidas gear at a park tattooed in graffiti. 

  2. For my second story idea I wanted to get away from the semi-cliche sports ad and focus on something different.  The main character in this ad idea would be a 10 year old boy.  This boy would face adversity in the form of poverty in a small town in Germany.  The ad would show the child putting every penny, nickel, dime, and dollar into an Adidas shoe box buried under a pile of random things in his closet.  The ad will show the child juggling a thrashed Adidas soccer ball in an alley outside of his family’s apartment. Eventually the boy will be shown walking proudly with his blue Adidas shoe box down the street and walk into a soccer store.  He’ll set it up on a counter that is taller than he is and he buys a pair of Adidas soccer shoes.  The main purpose of this ad will be to convey the  idea that if you want something bad enough, you can have it with hard work and dedication and I think that is what Adidas is all about. The tag line would be, “If you want, take it.”  

  3. For my third story idea I decided to go back the the “Break out of the box” message and focus on that. A main message of a lot of Adidas ads is to stand out, and to create your own story, so I think that the message of this ad is very fitting and will represent the Adidas group values.  The ad will start with a frame of a teenager sitting on his bed with his feet on the ground lacing up a pair of Adidas shoes.  The protagonist will face conflict in the form of teachers and coaches and other adults telling him that he wasn’t good enough, and that he would never amount to anything if he continued acting how he was acting.  It isn’t that the protagonist is a bad kid, but he can’t focus at school which leads to joking around, and different soccer coaches tell hi he is to small to and weak to be a great player.  The ad will show the protagonist running in Adidas gear and shoes with voice overs in the background of stern adult voices telling him he wouldn’t amount to anything unless he changes.  The goal of the ad is to promote individuality.  The protagonist ignores the negative opinions and continues to work hard and be himself.  The end of the ad shows the protagonist sprinting as hard as he can to the top of the hill at sunrise.  When he gets there he stands confidently and the song “I want to break free” by Queen begins to play.  I like this idea because I feel like it tells teenagers, and anyone really, that no matter what other people tell you, all that matters is what you do and how you react, and I think that is a very important lesson for kids growing up and a positive message that Adidas would like to convey.  

 

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One: Crafting QualityWho are the characters? Who is the main character or protagonist? Are there supporting characters? An antagonist?Main character is the buns. They hold the burger together. The supporting characters are the rest of the ingredients that make up a Big Mac (Patty, Tomato, Lettuce, etc.) No antagonists.What is the conflict? What are they attempting to overcome?Conflict? People don’t know what makes a good burger so good so the burger has to tell you why you should eat it.What is

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McDonalds was started in 1941 when the McDonald brothers opened their first San Bernardino location. The intent behind McDonalds was to break away from the normal seated dining that was popular at the time. They worked hard to incorporate an assembly line style to the food preparation process allowing for a quick preparation process. When businessman Ray Kroc visited the San Bernardino location in 1954, he was blown away by the swift operation and decided to be the McDonald’s agent and

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For this assignment, I had to brainstorm three possible stories that could become brand storytelling videos. Story One – Old Folks Home Who are the characters? Who is the main character or protagonist? Are there supporting characters? An antagonist? Old folks (men and women) in a retirement home. The main character and protagonist is Joe, a …

Continue reading “Choose Wisely”

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For this assignment, I was required to brainstorm three possible stories that could possibly become a brand storytelling video. Once figuring out three ideas for stories, I am required to describe the vision a little bit in a blog post. My first possible story idea would be for the Purina dog food brand. It would…Read more Eenie Meenie Miney Moe

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The ways to show the personality of Free People are endless. I have chosen freedom of adventure, originality and creativity as the three personalities I will betray through Free People branded stories. Story 1:The first story will show a cool, hip mid-twenty year old woman going on adventures by herself. She will go to exotic places such as a dessert, rainforest, deep ocean, mountains and anywhere in between. At each place she will interact with the local people, and be wearing free people

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Nike is an American corporation that works to design, develop and manufacture footwear, clothing, equipment and services for worldwide marketing and sales. Nike was originally founded as Blue Ribbon Sports on January 25, 1964. However, on May 30, 1971 the company was renamed to what it is called today. Nike was founded by Phil Knight, a University of Oregon track athlete, …

Continue reading “And My Decision Is…”

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source: https://www.linkedin.com/company/free-peopleFree People is a clothing store serving women in their twenties who desire to show their wild at heart spirit through their personal wardrobe. Dick Hayne established the first Free People store in West Philadelphia in the 1970s. His objective was to provide the young people nearby with clothes to freely express themselves.Free People experienced many changes during its early years. The store changed from Free People to Urban Outfitters after