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  • Why does the business exist? What was the reason for getting into business in the first place? What audience does the business serve? What makes it interesting? What makes it different? What problem does it solve?

Adidas was created in 1924 in Herzogenaurach, Germany by Adi Dassler.  He created Adidas so that his company could provide athletes with the best possible sports equipment on the market.  This business serves a very large demographic, that being the demographic of people who play sports in America and like good gear. This could range from 5 year old children to 50 year old men and women, which is something that makes the brand so special. After Adidas had two athletes (Jesse Owens and Lina Radke) win gold medals at the Olympics in Adidas shoes the business slowed down for awhile. In 1949 Dassler started over again, creating the iconic three stripes logo,and making football cleats. This was interesting because the cleats that he was making were lighter than any other cleat on the market and had screw in studs instead of the studs being attached to the cleat already. This cleat that Dassler invented, in a way, helped rewrite history.  The German national soccer team was playing the Goliath that was the Hungarian national team in the 1954 World Cup Final.  The Hungarian team were heavily favored to win the tournament but he German team, fully equip in Dassler’s new revolutionary cleats, upset the Hungarian team.  After this monumental win Adidas and Adi Dassler were household names, thus beginning the era of Adidas.  

  • Do you know the business history? What is the history of how the company came to be? Was there a special event or driving force? Where did the first store open? When, and what was it called? How has it grown?

The answer of how the company came to be and if there was a special event that drove the success of Adidas was discussed in the previous answer. Adidas became extremely popular and recognized after the 1954 World Cup.  Adidas as a company hasn’t changed much, aside from evolving with the technology and the times.  They are still lead innovators in sportswear and are continuously releasing brand new products that beat out their competition (Nike and Puma) by a landslide.   

  • Who are your main characters? Who founded the company, and why did they found it? What was happening in the world at that time? What inspired them? What sort of struggles did they face?

Adidas was founded by Adi Dassler in Herzogenaurach, Germany.  Adidas was created because Dassler wanted to create a brand that provided the best sportswear possible for athletes.  Dassler’s first try in 1929 didn’t go as well as he thought he would due to unforeseen circumstances so he tried again in 1949 with 47 employees and that was the start of the empire that we know today.  Struggles Adidas faced was mainly competition.  Being based in Germany and being the manufacturers of soccer equipment gave Adidas a large advantage because soccer is the biggest sport in Europe.  This was helpful because celebrity endorsements were fairly easy, and once a Bayern Munich player or any other German club for that matter, is wearing your gear, every kid in Europe is going to want it to.   

  • What is your company mission? What is its purpose? What are the goals? Who wrote your company mission, and how did they write it? The company mission is critical here. If it is in any way weak or unclear, it will reflect in the story.

The Adidas mission statement is this: The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.I think that the Adidas mission statement ultimately sums up the company’s goals and purpose in the industry.  Adidas strives to create the most advanced and sound sportswear and I think they are doing a great job of that, especially in recent years with the new cleat designs and the introduction of the Ultra Boosts and various other new sneaker silhouettes.    

  • Can you identify the core brand values? What values does the company hold close? How have these brand values changed over time? What is the philosophy behind your company, and how did that come about?  

Adidas is focused on providing the best sportswear for athletes of any skill level or age so that they performance is enhanced to it’s peak by the quality of the Adidas gear.  These values have not changed since Dassler created Adidas in 1949 and judging by the current state of the Adidas group, I don’t see it changing any time soon.  

  • How do the customers feel? What do the customers say about the brand? Why do they buy from you, and what keeps them coming back?

Since the 1954 World Cup customers of Adidas have been extremely satisfied with the quality of the goods. More so in recent years, Adidas has been the leader in sportswear, especially with sneakers and cleats.  Adidas has a very loyal customer base, and I can speak for that customer base because I belong to it.  For me, there was always something different and better about an Adidas shoe than a Nike or Puma shoe and that kind of difference really stands out, and is continuously sought after.  The innovative nature of Adidas to create the newest and most quality gear is what keeps our loyal customers continue to give Adidas their business. 

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  • Why does the business exist? What was the reason for getting into business in the first place? What audience does the business serve? What makes it interesting? What makes it different? What problem does it solve?

Adidas was created in 1924 in Herzogenaurach, Germany by Adi Dassler.  He created Adidas so that his company could provide athletes with the best possible sports equipment on the market.  This business serves a very large demographic, that being the demographic of people who play sports in America and like good gear. This could range from 5 year old children to 50 year old men and women, which is something that makes the brand so special. After Adidas had two athletes (Jesse Owens and Lina Radke) win gold medals at the Olympics in Adidas shoes the business slowed down for awhile. In 1949 Dassler started over again, creating the iconic three stripes logo,and making football cleats. This was interesting because the cleats that he was making were lighter than any other cleat on the market and had screw in studs instead of the studs being attached to the cleat already. This cleat that Dassler invented, in a way, helped rewrite history.  The German national soccer team was playing the Goliath that was the Hungarian national team in the 1954 World Cup Final.  The Hungarian team were heavily favored to win the tournament but he German team, fully equip in Dassler’s new revolutionary cleats, upset the Hungarian team.  After this monumental win Adidas and Adi Dassler were household names, thus beginning the era of Adidas.  

  • Do you know the business history? What is the history of how the company came to be? Was there a special event or driving force? Where did the first store open? When, and what was it called? How has it grown?

The answer of how the company came to be and if there was a special event that drove the success of Adidas was discussed in the previous answer. Adidas became extremely popular and recognized after the 1954 World Cup.  Adidas as a company hasn’t changed much, aside from evolving with the technology and the times.  They are still lead innovators in sportswear and are continuously releasing brand new products that beat out their competition (Nike and Puma) by a landslide.   

  • Who are your main characters? Who founded the company, and why did they found it? What was happening in the world at that time? What inspired them? What sort of struggles did they face?

Adidas was founded by Adi Dassler in Herzogenaurach, Germany.  Adidas was created because Dassler wanted to create a brand that provided the best sportswear possible for athletes.  Dassler’s first try in 1929 didn’t go as well as he thought he would due to unforeseen circumstances so he tried again in 1949 with 47 employees and that was the start of the empire that we know today.  Struggles Adidas faced was mainly competition.  Being based in Germany and being the manufacturers of soccer equipment gave Adidas a large advantage because soccer is the biggest sport in Europe.  This was helpful because celebrity endorsements were fairly easy, and once a Bayern Munich player or any other German club for that matter, is wearing your gear, every kid in Europe is going to want it to.   

  • What is your company mission? What is its purpose? What are the goals? Who wrote your company mission, and how did they write it? The company mission is critical here. If it is in any way weak or unclear, it will reflect in the story.

The Adidas mission statement is this: The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.I think that the Adidas mission statement ultimately sums up the company’s goals and purpose in the industry.  Adidas strives to create the most advanced and sound sportswear and I think they are doing a great job of that, especially in recent years with the new cleat designs and the introduction of the Ultra Boosts and various other new sneaker silhouettes.    

  • Can you identify the core brand values? What values does the company hold close? How have these brand values changed over time? What is the philosophy behind your company, and how did that come about?  

Adidas is focused on providing the best sportswear for athletes of any skill level or age so that they performance is enhanced to it’s peak by the quality of the Adidas gear.  These values have not changed since Dassler created Adidas in 1949 and judging by the current state of the Adidas group, I don’t see it changing any time soon.  

  • How do the customers feel? What do the customers say about the brand? Why do they buy from you, and what keeps them coming back?

Since the 1954 World Cup customers of Adidas have been extremely satisfied with the quality of the goods. More so in recent years, Adidas has been the leader in sportswear, especially with sneakers and cleats.  Adidas has a very loyal customer base, and I can speak for that customer base because I belong to it.  For me, there was always something different and better about an Adidas shoe than a Nike or Puma shoe and that kind of difference really stands out, and is continuously sought after.  The innovative nature of Adidas to create the newest and most quality gear is what keeps our loyal customers continue to give Adidas their business. 

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For this assignment we had to make a short documentary. I chose to do a demonstration – how to give yourself a blowout with a round brush. There just aren’t a lot of videos out there (for beginners). There’s no narrative but I take you step by step through the process of how I do it. For anyone who doesn’t know what a blow out is, it’s a way of styling hair using the heat of a hair dryer. Granted, I’m not like, “the best” at this. But, if you’re looking for a place to start, I’m your gal. The

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This assignment was very meaningful to me. For this assignment, I had to create slideshow about someone who is special…

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I finally got to show off my amazing talent in this video challenge. This assignment required me to make a 30-second documentary about a topic of my choice. After thinking about it for about 10 seconds, I knew I had to share my amazing dog skills with everyone (well..at least I like to think that …

Continue reading “Dog Whisperer”

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For this assignment, I had to create a video montage of someone who is important to me. @Acroom gave examples of family, celebrities, etc. basically anyone who meant a lot to us. So I picked my MF CAT. You guys don’t reeeeallllly understand how funny and adorable she is so this seemed like the only appropriate way to show you. Look I’m not one of those crazy cat ladies (or am I?) but tell me this montage didn’t make you laugh/smile/cry. Ugh its so cute, you guys are welcome.Marcy is such a