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Taking a look through my posts this semester has made me realize how fast time flies. It’s had to believe that it’s over. At the beginning, I think I had a specific vision for my blog: very glam and very nice. I love to write and design so this was a great way to get … Continue reading “Looking Back”

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For this assignment I was asked to choose a brand a tell a compelling story about that brand in a…

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What were you asked to do over this project?Throughout this project I found out more of what the Walt Disney Company values and believes. I learned how one of the largest entertainment corporations started off as a small animation studio and how one man’s dream became an inspiration to millions. I learned that what we perceive as a brands main focus, might not always be. And through creating three spots for this brand I learned that to me the branding of the Disney company is emotional. It’s

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My project for the last week was to a make a branded story commercial for a company that I picked (Keurig).  This involved story concepting, script writing, ect. I (of course) employed my wonderful roommate, Kris Perry, to be my actor! When I initially realized what I had to do, I groaned a little bit. …

Continue reading “My Keurig Story”

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For this assignment, I was to create an brand storytelling video of a favorite brand. I chose to create a brand story over the Beats by Dr. Dre headphones. Going through the process of thinking of different stories to create… Continue Reading →

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A Free People Branded StoryFor this assignment I was asked to create a branded story for a brand of my choosing. I chose to create a video for my favorite clothing brand, Free People. I chose to go a different route with this video than the usual. Instead of solely showing off the brand’s clothes, I chose to show off what a day in the life of a Free People girl would look like. A Free People girl is chill, hip and has a bohemian style about her. She chooses to start her day peaceful with music,

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This project was actually kind of difficult in the concepting stages. I envisioned a cool animated video kind of expressing what quality food looks like. Turns out, I don’t think a) that would’ve been possible in a week. I probably could’ve done it in two (possibly, I don’t know). b) It would’ve followed the narrative format you wanted.So I pivoted my thinking, and took a new look at McDonalds. Instead of focusing on quality for my video, I focused on the fast. (In the video though, I think the