One of the most prominent ads that Ford has run over the years has been for their trucks, with the slogan, “Built Ford Tough.” These commercials tried to encapsulate the everyday working man’s desire to have the strongest most capable truck for any type of job they might come across, and did so in a over the top display of muscle flexing and power. “Built Ford Tough” tells viewers, “This brand is strong and dependable.” And these commercials worked well for Ford.

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