Category: Competitive Strategy


This is an Apple ad for the iMac and it pokes fun at PC spending all their money and time on advertisements.


This commercial shows ‘Paul’, well-known from the Verizon “Can You Hear Me Now?” campaign back in the day, vouching for a competitor, Sprint. While Sprint has released several…

Toyota Prius

Comparison of Prius emissions to a sheep’s natural emissions. Comparison strategy (not to a competitor).