Category: Demonstration Strategy


An office sized envelope appears on the table and a hand reaches inside. At first thought it could be paper, but it’s revealed to be the ultra thin…

Scrubbing Bubbles

This Scrubbing Bubbles ad displays a filthy sink with one wipe clean after applying the product with the cleaning brush. Not only does this ad include the actual…

Luxor Highlighters

Highlighting part of the story to tell a more concise one. Demonstration strategy.